As the Producer and Director of this project, I spearheaded the creation of a captivating promotional video for a brand-new countertop dishwasher/sink combo. My vision was to introduce the product with a sense of intrigue, starting with moody studio lighting that teased the new appliance, followed by a dramatic full-wide shot unveiling in a custom-built kitchen set. Given our tight schedule and the necessity for a fully functional unit, I coordinated with a local set builder to construct a floating island on wheels. The island was equipped with a hidden sump pump to cycle water, which allowed us to use the dishwasher in a home setting while maintaining the flexibility to move the island as needed.

In addition to planning all the logistics and props, I collaborated closely with our Director of Photography to develop an engaging, fast-paced shot list that highlighted the unique features of the unit. We used some  creative camera mounts and an under-mounted dolly shot for a dramatic reveal, seamlessly transitioning from the studio to the kitchen. Our team completed the shoot in just a few hours, resulting in a polished, high-impact video that exceeded client expectations