Just Float
As the Producer and Camera Operator for this project, I played a pivotal role in the creation of the launch video for JustFloat's new line of lake float products. In addition to my primary responsibilities, I also captured all the drone footage, adding a dynamic aerial perspective to the video. This project presented unique challenges due to its tight turnaround time. With only one week to conceptualize the idea, create a storyboard, plan logistics, and shoot the video, we had to work efficiently to meet the client's deadline for their website launch. We quickly secured script and shot list approvals, as well as location and talent, ensuring everything was in place for the shoot.
To enhance the visuals, we invested part of the budget in renting waterproof cases for the camera, allowing us to capture unique angles of the floats in action. Over two days, we successfully filmed all the necessary footage. Beyond the main brand video, we also produced social media cutdowns, SOI content, and photos to provide the client with a comprehensive suite of promotional materials.