As the Director and Producer of this project, I led the creation of a dynamic video showcasing Kobalt's new family line of striking tools. My goal was to highlight the unique features and differences of these tools by placing them in various environments where they would typically be used, seamlessly transporting the viewer between these settings through matched movements. Collaborating with our Director of Photography, we rented additional equipment to shoot at lower frame rates, capturing satisfying slow-motion shots, as well as macro lenses for detailed close-ups of the tools' impact.

I managed all logistics, coordinating a two-day shoot across two locations. This included contracting a set builder to construct a demo wall for the sledgehammer scenes, ensuring we had the perfect setup for each shot. The final product, a visually engaging video, effectively showcases the capabilities and versatility of Kobalt's striking tools. This video was featured on Lowes.com, providing customers with an in-depth look at the tools' performance and design